NeoMedia helps turn 2D images into 3G business with state-of-the art barcode creation and barcode reading technology. Mobile phones with cameras become barcode scanners that give consumers instant access to the web. Through NeoMedia’s technology, traditional advertising is instantly transformed into a multi-media experience when advertisers incorporate 2D barcodes into their marketing mix. Any product, magazine/newspaper, retail display or billboard with a 2D code can provide access to real-time product or service information, downloadable content or mobile commerce transactions.
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